Just a few months back, I had the opportunity to try out and review BT:Engage before it went live. I found it to be a fun and interesting way to personalize your browser. Great news! Today, Brand Thunder has officially introduced BT:Engage to the masses.

Instantly create and share a “wallpaper for the Internet” that is part Persona, part toolbar and all engagement for small and medium businesses (SMB), associations, communities, clubs, families and friends.”

Official Press Release

COLUMBUS, OH - July 27, 2011 – Brand Thunder LLC (http://brandthunder.com), Brand Thunder, the world leaders in browser themes and custom interactive browser themes for Firefox, Chrome & Internet Explorer, announced today the launch of the first do-it-yourself browser theme creator that allows anyone to easily design, build and share interactive browser themes for the leading Internet browsers. In less than three minutes, a browser theme that includes a logo, multiple background images, toolbar buttons and news feeds can be shared via an automatically created download page.

Bloggers, sports teams, musicians and fan sites are already using the product to reach their online audiences. Designed as a community tool for online publishers, it’s so easy to use and simple to update the images and buttons used in the browser theme, Brand Thunder expects individuals will also use BT:Engage to create their own themes that can be shared with families and friends.

Selecting images from the library of graphics offered by Brand Thunder, or uploading your own pictures and graphics creates the theme imagery. Adding buttons is as simple as typing a title and a URL. News feeds are added by copying a URL for an existing RSS feed, or using the included RSS feed generator. The combination of visual and interactive components lends itself to increased brand awareness and engagement between publisher and fan base.

“We consistently see our themes drive 8 to 12 times more visits than a normal visitor to our client web sites,” said Patrick Murphy, CEO and Founder of Brand Thunder. “It’s a free tool, with huge engagement potential, benefitting businesses and web sites of all sizes – perfect for the current economic environment.”

The BT:Engage platform is a showcase of JavaScript and HTML5 requiring one of the latest browsers, Firefox 3.6+, Google Chrome, or IE9. The browser themes created, however, are for use on Firefox 3.6+ and IE7+. Behind the user experience are the Lithium PHP framework and MongoDB to allow flexibility and scalability needed for a product of this type. In its current state, BT:Engage is an end-to-end solution with a basic feature set. Following the agile software development method, new features and improvements will roll out continuously.

About Brand Thunder:

Brand Thunder is the world leader in browser theme and custom interactive browser themes for Firefox, Internet Explorer, and Chrome. Brand Thunder formed in April 2007 to leverage the power of customization within the web browser and offer companies a compelling, patent-pending solution for creating a more persistent presence with their Internet consumer. Brand Thunder has branded the browser and extended its functionality for some of the most recognizable brands in sports, music and the Internet including: Bob Marley, CBSSports.com College Network, CollegeHumor, The Huffington Post, IGN, Mercedes, NASCAR, NBA, NFL, Universal Music, WeatherBug and many more. Create, find or have us build your browser theme at http://brandthunder.com.